Through social media sites, individuals are encouraged to interact with one another and build the relationship. When companies come on the platform created by social media, consumers interact with them. This interaction results in a personal liking from consumers for a company or brand and instills a feeling of loyalty in the potential consumers for that particular company. Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. So we see this is social media marketing which is strengthening the image of the company for setting business goals.
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